There are many people who use social media in different ways. Although there is no right way, social media engagement is an important and necessary part of improving your overall experience online. I often see no interaction, and a lack of responding by top Social Media influencers and others who simply do not take the time to reply to someone. I recently posted the following tweet, “Posting on Social Media without responding to people is like talking to yourself. ” There were a few responses that were quite enlightening. To my surprise, I was honestly being asked, “How do you recommend I engage Charise?” and “Do you have any suggestions?” I was shocked that some people really don’t know what to say, how to initiate conversations, or really don’t see the value. Granted, there are some who just ignore others purposely, but for those of you needing some advice, here are a few suggestions:
- Scan your news feeds on Twitter, Facebook, or any other platform for posts and topics of interest. Make an effort to comment and initiate conversation or simply just tell someone that you like what they posted. Sometimes it’s easier not to say anything, but showing someone you are paying attention is worthwhile.
- Thank people for commenting on your post, sharing, or responding. I’m a strong believer in thanking people. This has gone a long way for me personally. By not thanking someone, the result could be that the person is 100 times less likely to share your post or respond in the future.
- Think like you would in a public setting. Would you ignore someone who cp to you at a networking event and made a statement? Treat social media the same way.
- Post questions, surveys, fill-in-the-blanks and other types of posts geared towards initiating a response from people. Don’t forget to respond to their comments.
- Try commenting on social networks that you wouldn’t typically make a comment. For example, Foursquare, Tumblr, other people’s blog posts, Quora, YouTube, etc. are all platforms where you can engage with others.
- Join communities and chats where lots of engagement is happening. Google+ is becoming known for their communities of interest where you can join everything from photography to comedy communities.
- Be funny. Responding doesn’t always have to be serious. Think outside the box and a humorous way to respond and people will love you. This is a great way to gain followers as well.
- Don’t focus on being negative. We’ve all seen the one guy or girl who can’t help but post a “Debbie Downer” response or post. This is one way to turn people off and stop a thread in its tracks. This doesn’t mean you can’t be controversial, just try not to portray yourself as someone that is always negative. Positivity still reigns on Social Media.
- Go out of your way. I will randomly go to a person’s blog site to share their photography, post or whatever may be important to them. This also goes a long way and often comes as quite a surprise not to mention it being a nice gesture.
- Be Random. Pick 5-10 different people a day that you choose to engage with – you will be remembered and noticed next time you want someone to engage with you and your posts.
For some people, engaging is not easy. I find that social media is actually a great opportunity for those who may be more introverted when it comes to real life networking. I personally enjoy both and have created many new relationships just by engaging with people on my social media channels. Make it a priority to take interest in people and they will take an interest in you.