There seems to still be a lot of confusion regarding the amount of time it takes to build a quality personal or business brand on social media.
Many people are still under the impression that if you simply post on one or two networks, people will follow and your brand will magically be golden overnight. In order to dispel this belief, I thought I would share what it takes to build a solid presence online and on multiple platforms in order to achieve success. I will share with you my personal daily/weekly agenda:
- Read and scan RSS feed – I use Feedly as my news reader and subscribe to about 75 news feeds per day – This allows me to stay on top of all the articles, content and industry news that keeps me current in my field. I scan and read these at least 10 times a day, decide articles to tweet and/or save as reference.
- Schedule or post content – I’m not a big fan of scheduling posts but sometimes it becomes necessary if I will be gone for a period of hours and if the news is not timely. With that being said, I am continuously looking for fresh content throughout the day and creatively thinking of ways to mix things up. A large part of my time is dedicating to finding and creating content for multiple networks including Facebook, Twitter, Google+, Linkedin, Instagram and Pinterest. This is not to mention a few of the other networks I am on such as Tumblr, Path, Vine, etc. Every network has a recommended amount of posts per day but this is potentially 20-30 pieced of content to curate and/or create each day.
- Reshare and Engage – There is so much more than just posting and blasting out links and content. A huge part of social media and cultivating relationships is to stay engaged with others by commenting on their posts, resharing their information and to simply show interest in what other have to say. This means reading through your stream and looking for ways to engage. Again, multiply by five networks.
- Taking Photos – Each day I find time to explore the city, my surroundings, or something unique that I can post to my networks. With social media becoming more image focused, I want to ensure I don’t fall short on having photos.
- Blog Posts – If you are keen on driving your fans somewhere (which is really what should happen) then writing fresh content needs to be part of your weekly schedule. A good blog post takes thought, and is not something that should be done quickly and hastily. Your fans will appreciate that you can put your thoughts into words and provide them with some valued information.
- Follower Management – Some networks such as Twitter require continuously cleaning up your feed and following and unfollowing people who aren’t making your platform a better experience. I use tools every day to follow people back, and unfollow those who aren’t interested in following me. I also eliminate spammers and those who overpost. These types of gamers add no value and have no business in my stream.
- Research Hashtags – Hashtags are a huge source of finding relevant topics and people related to what I am looking for at any given time. Whether I’m searching for new followers in CA or Tampa or people talking about a specific topic, I turn to hashtags. I use this feature mostly on Twitter and Google+ as a resource for finding anything and everything.
- Check Analytics – It’s important to know if what you are posting, blogging and talking about is working. If you are running a brand page on Facebook, use their Insights to analyze your posts and audience. If you are blogging and measuring people visiting you blog or site, then check your Google Analytics on a daily basis.
- Updating your profiles – Given all the social networks, there seems to always be one that is changing or requires a spring cleaning or facelift. Most people probably need to at least update their Linkedin profile, or update a banner or two here and there. Review your profiles to make sure your bios are accurate and your sites are optimized for the latest changes that have been rolled out.
- Socialize – Don’t forget to keep your existing relationships real by talking with people offline, participating in network opportunities, and checking for upcoming conferences. Making sure that you are visible offline is just as important and your presence online. Ultimately, this is the intention of social media.
Whew, I’m exhausted just reading what actually happens on a daily basis. I do love the daily tasks which are necessary in order to grow a following and establish a good reputation as a thought leader online. However, it does need to be consistent. You must have dedication, the right resources and mindset to make it work. As a Marketing Director, this means not only doing all of the above for my own accounts, but multiplying this by several of the brand accounts that I manage.
For those of you who are social media marketers, brand managers, or personally working to develop your social media presence, this will serve as confirmation that indeed social media management done right, is hard work. For those of you who are are still under the impression that it’s easy, free, or doesn’t take a lot of time, think again.