In the world of social media, it is difficult to say that there is only “one way” to do certain things. The goal or purpose for every individual is different and often there is no “right” or “wrong” way to use social media. However, as someone who lives and breathes the SM world, I have had the opportunity to see almost every technique and tactic out there. As social media becomes more mainstream and users get more comfortable about what they post, it has often caused people to stop thinking altogether before they post, reply or comment. Although there aren’t social media “rules,” there are definitely best practices and some common sense that will ensure you are well respected. Here are seven things you should stop doing on social media that will broaden your appeal and help your persona on social networks.
- Don’t assume people are ignoring your posts. Facebook’s algorithm only shows what they feel you want to see. For example, if I haven’t engaged or liked one of your posts recently, chances are I won’t be seeing a lot of your posts in the near future. One way to broaden your reach is to post good content so that you reach more people, and in return your friends will be more likely to see your posts. Are you reciprocating? Don’t expect people to continuously like and engage with your posts if you aren’t doing the same for them. Yes, even influencers should be doing this. Social Media is not elitism.
- Stop liking things immediately before reading. Don’t be a “like freak.” I often see people liking posts that really require reading the article first. It’s apparent to the person that posted and apparent to people watching it happen. Be thoughtful before liking something – you won’t look like a stalker.
- Don’t instigate. People often confuse controversy with conversation. It’s great to have dialogue and engagement but if you are constantly posting controversial topics and responding in a negative/controversial way, you will deter people from following and engaging with you in the future. Again, controversial topics can be OK as long as you remain neutral and are prepared for questions and opinions.
- Don’t be fake. Be real. Be you. Every goal that I’ve reached in my social media career has been organic. Don’t pay for likes, tag people unnecessarily, or mass follow people. If it looks and feels like gaming, it probably is and doesn’t help your credibility. Trust me, it’s transparent.
- Refrain from hashtag abuse. Hashtags are extremely useful when used appropriately and in moderation. Don’t fill your Twitter profile or any social media posts with hashtags or it’s a huge red flag. Would you want to follow someone who’s intention is just to lure people in via hashtags?
- Quit talking about yourself. All. The. Time. Self-promotion once in awhile is fine but non-stop talking about yourself gets old. Share posts that are helpful. Be a resource for others and create value. Be funny. Evoke emotion. Mix it up. Remember the 80/20 rule. If you do those things, people will organically come to you. It’s about what you can do for others.
- Don’t post a picture without permission or represent an original photo as your own. Both brands and individuals are guilty of this and are either unaware that they need to give the photographer credit or just hope that that person doesn’t notice. It only takes a minute to ask the person or tag them and give them credit. Most photographers will appreciate you sharing their photo with a little bit of recognition.
There are an abundance of things we personally see that we don’t necessarily like or agree with on social networks. This post only covers the basics but as we progress and evolve in the social media world, the basics tend to get lost and it becomes necessary to remind ourselves once in awhile.
Have an idea about other things that shouldn’t be done on social media? Feel free to add your comments and I will share your thoughts on future posts.